Apple's OS Edge Is a Threat to Microsoft
The 20-year death grip that Microsoft has held on the core of
computing is finally weakening—pried loose with just two fingers. With
one finger you press "Control" and with the other you press "right
arrow." Instantly you switch from a Macintosh operating system (OS) to
a Microsoft Windows OS. Then, with another two-finger press, you switch
back again. So as you edit family pictures, you might use Mac's iPhoto.
And when you want to access your corporate e-mail, you can switch back
instantly to Microsoft Exchange.
This easy toggling on an Apple computer, enabled by a feature called
Spaces, was but an interesting side note to last fall's upgrade of the
Mac OS. But coupled with other recent developments, the stars are
aligning in a very intriguing pattern. Apple's (AAPL)
recent release of a tool kit for programmers to write applications for
the iPhone will be followed by the June launch of iPhone 2.0, a
software upgrade geared toward business users.
Taken together, these seemingly unrelated moves are taking the
outline of a full-fledged strategy. Windows users, in the very near
future, will be free to switch to Apple computers and mobile devices,
drawn by a widening array of Mac software, without suffering the pain
of giving up critical Windows-based applications right away. The easy
virtualization of two radically different operating systems on a single
desktop paves a classic migration path. Business users will be tempted.
Apple is positioning itself to challenge Microsoft for overall
computing dominance—even in the corporate realm.